Insights
Notes from building and running businesses.
Practical pieces on the problems we are hired to solve. No theory for its own sake.
Growth & MarketingNot every growth problem is solved by more adsBefore you raise ad spend, find where growth actually stalls: in reaching buyers, the offer, the sale, or the service experience.Management & OperationsYour company cannot grow if everything runs through youHow to reduce your company’s dependence on your daily decisions, and set the authority and ownership a team needs to work on its own.AI & AutomationBefore you bring AI into your business, pick the right problemA practical way to choose your first use of AI, run it as a trial, and measure whether it helps before you scale it.Growth & SalesYou have leads, so why aren't sales going up?Trace what happens between an enquiry arriving and a deal closing, and find where opportunities are lost and how to organise qualification and follow-up.Teams & OutsourcingWhen to hire, and when to bring in an outside teamA practical way to compare hiring and outsourcing by the size of the work, how central it is, its full cost, and how it will be managed.Systems & DigitalBuying a CRM does not mean you have a sales systemWhat you need to define in your sales process so a CRM can actually help you manage opportunities, follow up, and decide.Pricing & Commercial PerformanceYour sales are rising, but is the business making money?How to review the effect of pricing, discounts, and delivery cost on growth, and tell apart more sales, better profitability, and cash flow.Strategy & ExpansionExpanding into a new market starts before the first campaignHow to test the customer segment, the offer, and your ability to deliver before committing a larger budget to entering a new market.